Business Sales, Distribution, & Marketing
52.1801

Business Sales, Distribution,
& Marketing
52.1801

Students in the Business Sales, Distribution, and Marketing CTE Program focus on the general process and techniques of direct wholesale and retail buying and selling operations. The program focuses on related careers and includes instruction in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences. 

Certifications Available

  • CareerSafe OSHA 10-Hour General Safety 0036 
  • NRFF Customer Service and Sales 0109  
  • NRFF Retail Industry Fundamentals 0946  
  • NRFF Business of Retail National Retail Federation Foundation 1067  
  • NRFF Supply Chain, Inventory & Logistics 1268  
  • NRFF Customer Service De-Escalation 1269 

Program Topics

  • Interpreting Marketing & Business Fundamentals 
  • Pricing & Retail Math 
  • Exploring Career Development Opportunities 
  • Technology Applications 
  • Communications in Marketing 
  • Marketing Information Management & Market Planning 
  • Business Management & Administration 
  • Selling Goods & Services 
  • Advertising & Promoting Goods & Services 
  • Providing Personalized Customer Service 
  • Channel Management 
  • Economics 
  • Product/Service Management 
  • Social Media 

Program Requirements

  • Enroll full-time with 3.0 credits for 3 years starting in Grade 10 
  • Complete the approved Scope and Sequence of Courses 
  • Complete OSHA 10-Hour General Industry Certification 
  • Take the End-of-Program Assessment – NOCTI Exam 
  • Join and actively participate in FBLA 

Career Opportunities

  • Business Owner/Operator 
  • Business Manager 
  • General Operations Manager 
  • Entrepreneur 

Required Coursework

  1. Introduction to Business 
  2. Accounting 1 
  3. Business Law 1 & 2 
  4. Personal Finance/Business Communications
  5. Marketing 1 & 2
  6. MGT 105 Principles of Management
  7. Advanced Marketing
  8. Business Leadership 

Future Business Leaders of America (FBLA)

Future Business Leaders of America (FBLA) is an educational association of student members preparing for careers in business or who are just simply interested in learning more about the free enterprise system.    FBLA provides innovative leadership development programs to bring business and education together in a positive working relationship.  Participation in FBLA can have a direct impact on the direction and success of a young person’s career.   Millions of students have learned through active membership in FBLA about the world of business and what is expected of them in the workplace.  Organizational goals include:

    • Develop competent, aggressive business leadership
    • Strengthen the confidence of students in themselves and their work
    • Create more interest in and understanding of American business enterprise
    • Encourage members in the development of individual projects which contribute to the home, business, and community
    • Networking with business leaders
    • Develop character, prepare for useful citizenship, and foster patriotism
    • Encourage and practice efficient money management
    • Encourage scholarship and promote school loyalty
    • Assist students in the establishment of occupational goals
    • Facilitate the transition from school to work
    • Leadership development and achievement through conferences and workshops
    • Challenging competitions
    • Friendship and fun
    • Community service experience

Students Occupationally and Academically Ready (SOAR) Articulation Agreements

9.0 credits @ Harcum College – Bryn Mawr, PA 
9.0 credits @ Lackawanna College – Scranton, PA 
9.0 credits @ Luzerne County Community College – Nanticoke, PA 

9.0 credits @ Pennsylvania College of Technology – Williamsport, PA 
9.0 credits @ Westmoreland County Community College